Creating an article goes beyond gathering information and filling a page with keywords. The true meaning of blogging is to educate your audience to know some valuable information. Once you follow the right steps to achieve this, you’ve successfully mastered the art of writing SEO-friendly blogs.
SEO is the technical process of attracting more people to your website by ranking on search engines like Google, Bing, etc. It aids in ranking web pages on Google search result pages. On the other hand, content writing involves creating high-quality, unique articles on specific topics that your target audience will appreciate.
Essentially, SEO revolves around content marketing and content writing. An effective SEO strategy encompasses both the technical and human aspects to function properly. Now that we’ve covered SEO basics and techniques, let’s delve into the most important factors in SEO blog writing.
1. Keyword Research
Over 100K searches are made on Google every second. Finding keywords for a niche is often called keyword research. There are many tools available online for keyword research, such as Semrush, Ahrefs, and Google Keyword Planner. However, Semrush and Ahrefs are paid tools for exploring keyword research, while Google Keyword Planner is free to use and available on Google Ads.
Not only that, Google Trends helps find trending keywords for topics, providing ideas to write articles seamlessly. Don’t stuff keywords into your article, instead, focus on delivering high-quality content. Add keywords in the right places to rank on SERPs.
2. Analyze Competitor Articles
It is crucial when comes to ranking articles on the SERPs. If you’re still struggling to find content ideas for your niche, take a look at what your competitors are doing. It will help you generate some content ideas suitable for all kinds of niches. Semrush and Ahrefs are popular tools for analyzing entire website information. Also, convert these ideas to create articles for your target audience.
3. Add Images
Integrating visuals into your content enhances the overall quality of the article. Most search engines, such as Google and Bing, prioritize high-quality images. If your article includes high-quality images, there’s a chance of achieving a higher ranking than your competitors. However, high-quality images can often be oversized. An effective solution to this issue is using the WebP format, which reduces the size by 80% compared to other formats like JPG and PNG. This not only addresses the size concern but also contributes to increased page speed. High-size images reduce the loading speed and users dislike websites with longer loading times, optimizing page speed is crucial for a positive user experience.
Platforms like Pixabay and Unsplash offer free access to high-quality images, while Shutterstock serves as a premium platform for downloading stunning images.
Additionally, it’s advisable to name your images with ideal keywords as they contribute to SEO factors. This useful approach ensures that your content not only looks visually attractive but also performs well in terms of search engine optimization.
4. Link Building on High Authoritative Sites
This is one point you didn’t know when you started blogging. Beginners may struggle with ranking without knowing about backlinks. Yes, backlinks are an important factor in search engine optimization to rank on SERPs. There are many ways around SEO to get links from other websites. It is not good to get backlinks from non-authoritative sites; it doesn’t yield results. Therefore, obtain backlinks from high-authority sites. Also, be cautious when creating backlinks to avoid spam sites. If you get backlinks from spam sites, your spam score will increase. Consequently, there is a chance that your site can be affected by Google’s core updates and spam updates. Google is brilliant at detecting sites using link spam. So, follow the white hat strategy in link-building.
5. Share Your Content Socially
Most of the new content will not get traffic directly, so it can be annoying for bloggers. There are ways to generate traffic for websites, and one effective method is through social media. Yes, social media platforms help drive traffic to your website with a huge audience. Not only that, but you can also promote posts on social media to reach a wider audience. It is also a factor in SEO to boost your website’s ranking on SERPs. Overall, creating content that encourages user engagement is a great idea for social media. People tend to click on catchy content that offers high-quality information.
6. Track Analytics
Track and analyze your website’s performance with Google Analytics, ensuring it’s properly connected to your site. This tool reveals essential metrics such as bounce rate and page views, providing insights into visitor behavior. Identify areas with low engagement and enhance those pages. However, when measuring social media traffic, be cautious about its effectiveness. Social media users often exhibit lower engagement on pages. Therefore, while Google Analytics is valuable for comprehensive website analytics, consider alternative methods to gauge the impact of your content on social media platforms.
Finally, these are the techniques to improve rankings on search engines using search engine optimization.